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The World Food Awards, now in their 4th year, have firmly established themselves as a focal point of the UK world food calendar, attracting industry leaders and showcasing the very best the sector has to offer.
By rewarding and celebrating excellence, the awards aim to further propel the industry into the mainstream, recognising the very best standards and rewarding
the highest levels of service, initiative and commitment.
World food is a rapidly growing sector worth an estimated £1.5 billion at retail, growing at around 12 per cent per annum (Kantar Worldpanel YoY 09/11).
The major multiples account for around 78% of this figure.
Spurred on by increased migration and a greater appreciation of other culture’s food, big growth areas recently include Eastern European, Mexican and Halal products, while the already well established Chinese, Indian, Asian and Afro-Caribbean markets continue to go from strength to strength.
The awards are the flagship event of the World Foods Association (WFA), which promotes UK companies operating in the markets of ethnic food service, covering products from Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean countries.
Comedy legend Lenny Henry returns to host this year’s event which takes place
on Friday 2nd November at Lancaster London. Featuring top class acts, a host of celebrities, sports personalities and acclaimed chefs will turn out to present this year’s awards.
Broadcast globally by Star TV – the UK’s No1 Asian channel – with a weekly reach
of over one million viewers (Sky – channel 784 and Virgin Media – channel 803), sponsoring the World Food Awards is an effective way to raise the profile of your company brand to a global audience.
The mission of the WFA is to bring together the world food market for the mutual benefit of all businesses operating in the sector and become the promoter of the UK ethnic food industry worldwide.