About the Awards

Established five years ago by the World Foods Association, the annual World Food Awards recognise and reward the highest levels of excellence within the ethnic food sector. The event has since become one of the most prominent awards ceremonies on the world foods calendar.

The World Foods Association, organisers of the World Food Awards, today announced an exciting new media partnership with Asian Media & Marketing Group, Britain’s biggest Asian publishing house and owners of market leading business and consumer titles including Asian Trader and Eastern Eye newspaper.

From 2014, Asian Media & Marketing Group (AMG), organisers of successful events including the Asian Trader Awards and GG2 Leadership Awards, will host the annual World Food Awards gala dinner.

To support this transition, however, this year’s annual gala dinner, which was due to be held on December 2nd at the Hilton Park Lane, will not go ahead as the Association focuses its efforts on restructuring and re-launching the event next year with AMG.

Entries for this year’s Awards have already been judged by the Association’s esteemed panel of judges, who were incredibly impressed with the calibre of entries and the winners of the 2013 categories will be recognised in December.

The prestigious awards event will be back next year with another glittering ceremony to celebrate the best of products, services and individuals who have played their part in the success, growth and popularity of the ethnic food sector in this country. Now in its fifth year, the World Food Awards attract the cream of the industry and famous names in the culinary world.

Previously hosted by comedy legend Lenny Henry, the ceremony has in the past been attended by an array of celebrity guests including; chefs Ken Hom, Anjum Anand, Ravinder Bhogal, Silvena Rowe and Aaron Craze, Reggae Reggae Sauce creator Levi Roots, EastEnders actor Nitin Ganatra and Masterchef stars Liz McLarnon and Antony Costa, as well as Great British Bake Off contestant Rob Billington.

The Numbers

As Britain becomes progressively more multicultural, the world foods business sector is also expanding. According to the Office for National Statistics, there are now a recorded 9.1 million ethnic residents living in England and Wales in 2009. The number of sales in the world foods market reflects not only Britain’s increasingly diverse communities, but the growing interest from mainstream audiences to spice up their larders by adding the flavours of the world to their menus!

  • A Mintel survey on ethnic food consumption shows that in 2012 over half of adult Britons enjoyed eating foreign foods regularly!
  • Overall, the UK ethnic foods market recorded a 28% increase in value sales between 2007 and 2012 to reach a staggering £1.4billion.
  • Over two fifths of ethnic food users are continually on the search for new ethnic foods and varieties.
  • A breakdown of the number of ethnic food retail sales is as follows:
    • Indian foods are market leaders with an estimated revenue of £693million in 2012.
    • Chinese foods came in at number two, with an estimated income of £413million.
    • Tex-Mex ranks third, generating £281million worth of sales annually.
  • Tex-Mex is the fastest growing category within the main ethnic cuisines, having recorded an 11% value increase over 2010-11.
  • Love of world foods is not only limited to home cooking, but also includes ready meals. The ethnic ready meals segment fuelled overall growth in the ethnic market with a 9% value increase to £821 million over the 2010-11 period.

(Source: Mintel Market Research September 2012)

Our Objective

The World Food Awards aim to celebrate the achievements and success of companies offering an authentic range of ethnic foods and products from Asian, Oriental, African, Afro-Caribbean, European, East-European, Middle Eastern, South American and Mediterranean countries.

The World Foods Association’s mission is to become the leading voice of the world food industry by bringing together market leaders, for the mutual benefit of all members – from food manufacturers to wholesalers alike.